There are many factors than can combine themselves in your business to become it successfully. Of course, lot of them depends on the business type. Selling computers is not the same as selling books. But, after many years helping business for going online, there’s a common key for all of them that MUST be there to have a successful online company.

David Pogue, a New York Time columnist, talks about it in TED.
TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader. This annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes). Watch the video and find what David Pogue talks about. For me, it’s the most important key that every online business must think about, before going online. Enjoy it!